In today’s digital age, video marketing has become a powerful tool for businesses to connect with their target audience and convey their message effectively. However, not everyone feels comfortable appearing on camera, and that’s perfectly fine. If you’re a solopreneur seeking innovative ways to leverage video marketing without stepping in front of the lens, you’ve come to the right place.

In today's world, virtual meetings and video calls have become an indispensable part of our daily lives. And you may have even been asked, or are being asked, to participate in a recorded event. Whether it's a business meeting, remote work, or staying connected with friends and family, a professional and polished video presence is essential. Picture This Video LLC understands the importance of a good webcam setup and has gathered some expert tips and tricks to help you master your virtual presence, whether it's just a casual call or a recording that is being streamed and/or seen by countless others.

Did you know that over 800 MILLION videos have been uploaded on YouTube since its inception? It’s also worth mentioning that approximately 500 hours of content is uploaded on the video streaming platform every minute. In addition, 62% of businesses use YouTube as a channel to showcase marketing videos.

Video marketing is the new giant in the marketing world, which has been at the forefront for quite some time now and will remain here for many years. It has gained popularity in the recent past owing to its characteristic of being consumed easily.

"For its 2022 Social Media Trends survey, Hootsuite asked businesses what activities they engage in to sell products and services. Their list of choices included influencer promotions, shoppable social posts, user-generated content and more. Short-form videos took the top spot with 39.4% of respondents saying they use them. Social ads were the only other option that over 30% of respondents chose. Joining that list was live stream product/service tutorials at 26%. HubSpot reported similar findings in its 2022 Marketing Industry Trends report. And when marketers were asked what trends they would be leveraging for the first time in 2022, 29% said short-form video content, and 22% said live streaming video. As more and more people get on board with video, you don’t want to be left behind.” Forbes, Jan 28, 2022, “In 2022, Video is Where we all Need to Be” online article

Hiring a production company should be looked at like hiring a construction company-they have your vision in mind, and it's their job to execute it on time, on budget, and delivering the video you've discussed and envisioned.  Each step of production requires considerations of "who's doing what", and "when" and it's a good idea to consider these at the very beginning so expectations and responsibilities are clear.

Thanks for stopping by our blog. If you’re looking for more information about Picture This Video, you’ve come to the right place.

I’m Sharon Sobel, the proud owner of Picture This Video. I look forward to sharing my story. I hope that you will enjoy getting to know me better.

We are delighted to announce the launch of our new website!