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Amplify Your Brand: The Role of Corporate Video Production in Effective Marketing Strategies

Written by

Picture This Video Sharon Sobel
Sharon Sobel

Published on

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In today’s fast-paced world, marketing has become a crucial aspect of every business. Companies are always looking for new and innovative ways to promote their products or services. One effective way to amplify a brand is through video. We will explore the role of corporate video production in effective marketing strategies, and how it can help businesses achieve their marketing goals.

Increased Engagement

Corporate videos are an excellent way to engage with your target audience. By using impactful visuals, storytelling, and music, you can attract the attention of your viewers and keep them interested. Additionally, videos are shareable, which means that they can be easily circulated on social media platforms, improving the reach of your brand. As a result, creating corporate videos can increase audience engagement, generate leads, and drive conversions.

Showcase Your Brand Personality

Corporate videos give you the opportunity to showcase your brand personality, highlight your company culture, and convey your values. By understanding your brand’s personality, your video can be produced to meet your target audience where they are making the brand more relatable, approachable, and trustworthy. A corporate video that reflects your brand’s personality can also boost your viewership, leading to increased customer loyalty, word-of-mouth referrals, and repeat business.

Deliver Your Message Effectively

Corporate videos are an excellent tool to deliver your message effectively. With the right visuals, narration, and music, you can easily explain complex concepts, promote new products or services, or showcase a brand’s achievements. A well-crafted video can build trust and create a connection with your target audience.

Enhance SEO

Corporate videos can enhance your search engine optimization (SEO) efforts. Search engines, such as Google, place a high value on video content, making it more likely to appear on the first page of search results. As a result, incorporating corporate videos on your website or social media platforms can increase your website’s visibility and generate more organic traffic.

Cost-Effective Marketing

Corporate videos are a cost-effective way to market your brand. With advances in technology, video production has become more accessible and affordable, making it a budget-friendly option for small and medium-sized businesses. Additionally, corporate videos can be used for multiple purposes, such as generating leads, promoting products, or recruiting employees, making them a value-added marketing solution.

It’s really important to consider all of the aspects of your business that could benefit from video when you have an initial meeting with a video producer, so that you can have the opportunity to “shoot once/edit multiple times”. This really makes your video production costs much more cost-effective and increases your ROI.

Corporate video production has become a vital aspect of effective marketing strategies for businesses of all sizes. By engaging with audiences, showcasing brand personality, delivering messages effectively, enhancing SEO, and being cost-effective, corporate videos can amplify a brand and help businesses achieve their marketing goals. If you are looking for corporate video production, then contact Picture This Video.

Get in touch with us today
Visit our website to learn more about our video solutions. Email us or call us at 703-280-4200.

Sharon Sobel

Owner, Picture This Video

Sharon Sobel provides a range of services for a wide array of clients, from freelance work to script-to-screen production. We serve production companies and television stations requiring specialized freelance services, as well as businesses and organizations needing help with script-to-screen video marketing and production.

Picture This Video Sharon Sobel During Production

Freelance & Editing Rates according to role

T-shirt that reads: I am an artist. This does not mean I will work for free. I have bills just like you. Thank you for understanding.
  • Role Title

    Up to 5 hours
    Up to 10 hours
  • Associate Producer

  • Videographer – labor only

  • HD Videography w/gear

  • Teleprompter Operator w/gear

  • Remote Recording

    $105 per hour
  • Webcast/Event Producer onsite w/client

  • Webcast/Event Producer from PTV office

  • Terms

    • Mileage: Picture This Video works in the Metro DC area within a 25 mile radius of Fairfax, VA, with no travel fees. Additional mileage is charged at the current IRS rate.
    • Time is charged from arrival on site to departure from site.
      Our rates typically are based on 1/2 day (5 hours) or full days (10 hours).
    • For each hour over 10 in a day, the cost will be time and a half times the hourly rate for that job’s full day rate.
    • Cancellation of a scheduled scripting, videotaping or editing date may incur a kill fee:
      • 24-48 hours notice: $250
      • less than 24 hours notice: $300
      This is in addition to the cost of any rented equipment, and sub-contractors' kill fees.
    • Other rates & services available on request.
    • Invoices are due upon receipt. Deposit may be required.
  • Editing Rates

    Up to 10 hours
  • Logger / Digitizer – external system

    $36 per hour
  • Logger / Digitizer – internal system

    $55 per hour
  • Adobe Premiere editing – external system

    $75 per hour
  • Adobe Premiere editing – internal system

    $95 per hour