An engaging, effective social media video starts with a “hook”—something compelling that resonates with the viewer and enables them to see themselves in message—in the experience. The words and images that follow provide the details of the message. The video concludes with a call to action that cultivates circular communication and response.
An impactful social media video is not just a video that you created for something/somewhere else and then uploaded to social media.
Engaging, effective social media videos:
- Successfully connect and drive action when muted—the audio is not essential to deliver the message—it’s just a plus
- Are brief with maximum effectiveness
- Have a strong capture factor—they grab your target markets’ attention with fast, exciting graphics that showcase the point quickly
- Include a compelling call to action that drives next steps
- Do you have sales or promos throughout the year that would benefit from a strong boost?
- Do you want to introduce new staff members or collaborative partnerships?
- Is there an award that you want to promote or a long-standing employee you want to honor?
- Do you want to highlight different facets of your multi-faceted business?
- Do you want to connect with your prospects and existing clients during the holidays?
Think about your business. What do you want to promote throughout the year?
It is most effective to create social media videos that drill down and focus on these components and are targeted to the specific audience you want to reach with them. A “super video” —in which EVERYTHING is packed — is not effective on social media. The more customized your social media videos—the more effective they are. It’s critical to use your platforms, with their different corresponding audiences, to your advantage. You can make your social media videos truly work for you!
By the way, if you’d rather not learn the ins and outs of planning, editing, and strategizing social media videos, we can help! Check out our Social Media Video Packages, where you can order custom videos in packages of 3 up to 40!
