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How to create effective social media videos

Written by

Picture This Video Sharon Sobel
Sharon Sobel

Published on

Designers Working With Montage Team

An engaging, effective social media video starts with a “hook”—something compelling that resonates with the viewer and enables them to see themselves in message—in the experience. The words and images that follow provide the details of the message. The video concludes with a call to action that cultivates circular communication and response.

An impactful social media video is not just a video that you created for something/somewhere else and then uploaded to social media. 

Engaging, effective social media videos:

  • Successfully connect and drive action when muted—the audio is not essential to deliver the message—it’s just a plus
  • Are brief with maximum effectiveness
  • Have a strong capture factor—they grab your target markets’ attention with fast, exciting graphics that showcase the point quickly
  • Include a compelling call to action that drives next steps
  • Do you have sales or promos throughout the year that would benefit from a strong boost?
  • Do you want to introduce new staff members or collaborative partnerships?
  • Is there an award that you want to promote or a long-standing employee you want to honor?
  • Do you want to highlight different facets of your multi-faceted business?
  • Do you want to connect with your prospects and existing clients during the holidays?

Think about your business. What do you want to promote throughout the year?

It is most effective to create social media videos that drill down and focus on these components and are targeted to the specific audience you want to reach with them. A “super video” —in which EVERYTHING is packed — is not effective on social media. The more customized your social media videos—the more effective they are. It’s critical to use your platforms, with their different corresponding audiences, to your advantage. You can make your social media videos truly work for you!

By the way, if you’d rather not learn the ins and outs of planning, editing, and strategizing social media videos, we can help! Check out our Social Media Video Packages, where you can order custom videos in packages of 3 up to 40!

Sharon Sobel

Owner, Picture This Video

Sharon Sobel provides a range of services for a wide array of clients, from freelance work to script-to-screen production. We serve production companies and television stations requiring specialized freelance services, as well as businesses and organizations needing help with script-to-screen video marketing and production.

Picture This Video Sharon Sobel During Production

Freelance & Editing Rates according to role

T-shirt that reads: I am an artist. This does not mean I will work for free. I have bills just like you. Thank you for understanding.
  • Role Title

    Up to 5 hours
    Up to 10 hours
  • Associate Producer

  • Videographer – labor only

  • HD Videography w/gear

  • Teleprompter Operator w/gear

  • Remote Recording

    $105 per hour
  • Webcast/Event Producer onsite w/client

  • Webcast/Event Producer from PTV office

  • Terms

    • Mileage: Picture This Video works in the Metro DC area within a 25 mile radius of Fairfax, VA, with no travel fees. Additional mileage is charged at the current IRS rate.
    • Time is charged from arrival on site to departure from site.
      Our rates typically are based on 1/2 day (5 hours) or full days (10 hours).
    • For each hour over 10 in a day, the cost will be time and a half times the hourly rate for that job’s full day rate.
    • Cancellation of a scheduled scripting, videotaping or editing date may incur a kill fee:
      • 24-48 hours notice: $250
      • less than 24 hours notice: $300
      This is in addition to the cost of any rented equipment, and sub-contractors' kill fees.
    • Other rates & services available on request.
    • Invoices are due upon receipt. Deposit may be required.
  • Editing Rates

    Up to 10 hours
  • Logger / Digitizer – external system

    $36 per hour
  • Logger / Digitizer – internal system

    $55 per hour
  • Adobe Premiere editing – external system

    $75 per hour
  • Adobe Premiere editing – internal system

    $95 per hour