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The Power of Video Storytelling: Why You Need a Professional to Bring Your Vision to Life

Written by

Picture This Video Sharon Sobel
Sharon Sobel

Published on

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They say a picture is worth a thousand words, but what about video? The power of video storytelling can’t be underestimated in today’s digital age. Videos are a great way to connect with your audience by telling them a story that will captivate and engage them. Whether you’re promoting a product or service, educating your audience or trying to build relationships, video has become an integral part of the marketing landscape. You’ll learn why a professional touch is essential in creating high-impact videos that will make your message stand out among the sea of content.

Experience and Expertise
Creating a video might seem easy, but in reality, it requires a lot of skills, experience, and expertise to make it visually appealing, persuasive, and polished. As a production company, we know the ins and outs of video production, from pre-production planning to post-production editing. You can trust us to handle the technical aspects of lighting, sound, and composition, ensuring that your video looks professional and well-produced.

A Fresh Perspective
As a business owner, you already have an idea of what you want to achieve with your video, but since our company specializes in video marketing strategy, we can bring a unique perspective to the table. We can help you identify your target audience and tailor your message to resonate with your clients/potential clients better. As a production company, we can also bring new ideas to the project and help you come up with creative solutions to make your videos stand out from the rest.

Attention to Details
A professional videographer will pay attention to the little details that can make all the difference in the final product. They’ll ensure that the lighting is perfect, the sound is clear, and the shot is perfectly composed. When it comes to editing, details like color correction, animation, and special effects can elevate your video from average to outstanding.

Consistency and Adaptability
When you work with a production company, they’ll ensure you will get consistent results every time. They’ll ensure that your branding is consistent throughout your videos, and that your message is communicated clearly and professionally. Moreover, they’ll be able to adapt to any last-minute situations or changes. You can be sure that you’ll get a high-quality video that will consistently promote your brand image.

Maximize ROI
When you invest in professional video production, you’re investing in a powerful marketing tool. When done well, it can be used across various platforms, re-purposed, promoted, all from one master video! This is less expensive than going back and creating a new video every time. Shoot once, edit often.

Video storytelling is an essential part of marketing. It’s a powerful tool that has the potential to build trust, increase brand awareness and drive more revenue. If you need the help of a professional, then contact Picture This Video. Our professional videography, writing and editing services can take your idea, and turn it into a video that is targeted, engaging and authentic.

Get in touch with us today
Visit our website to learn more about our video solutions. Email us or call us at 703-280-4200.

Sharon Sobel

Owner, Picture This Video

Sharon Sobel provides a range of services for a wide array of clients, from freelance work to script-to-screen production. We serve production companies and television stations requiring specialized freelance services, as well as businesses and organizations needing help with script-to-screen video marketing and production.

Picture This Video Sharon Sobel During Production

Freelance & Editing Rates according to role

T-shirt that reads: I am an artist. This does not mean I will work for free. I have bills just like you. Thank you for understanding.
  • Role Title

    Up to 5 hours
    Up to 10 hours
  • Associate Producer

  • Videographer – labor only

  • HD Videography w/gear

  • Teleprompter Operator w/gear

  • Remote Recording

    $105 per hour
  • Webcast/Event Producer onsite w/client

  • Webcast/Event Producer from PTV office

  • Terms

    • Mileage: Picture This Video works in the Metro DC area within a 25 mile radius of Fairfax, VA, with no travel fees. Additional mileage is charged at the current IRS rate.
    • Time is charged from arrival on site to departure from site.
      Our rates typically are based on 1/2 day (5 hours) or full days (10 hours).
    • For each hour over 10 in a day, the cost will be time and a half times the hourly rate for that job’s full day rate.
    • Cancellation of a scheduled scripting, videotaping or editing date may incur a kill fee:
      • 24-48 hours notice: $250
      • less than 24 hours notice: $300
      This is in addition to the cost of any rented equipment, and sub-contractors' kill fees.
    • Other rates & services available on request.
    • Invoices are due upon receipt. Deposit may be required.
  • Editing Rates

    Up to 10 hours
  • Logger / Digitizer – external system

    $36 per hour
  • Logger / Digitizer – internal system

    $55 per hour
  • Adobe Premiere editing – external system

    $75 per hour
  • Adobe Premiere editing – internal system

    $95 per hour