Next Livestream June 18 -- Infomercials Aren’t the Answer: Unlocking Video's Potential in Marketing

Leveraging the Power of Video Marketing

Written by

Picture This Video Sharon Sobel
Sharon Sobel

Published on

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The demand for video marketing has been increasing over the years as it has been proven to be an effective tool in reaching a wider and more engaged audience. With the help of expert video services, you can leverage the power of video marketing and unlock your potential by showcasing your brand, products, and services in a way that resonates with your target audience. At Picture This Video, we don’t just provide video production services. We want your video to be engaging, authentic, and targeted to the audience you’re trying to reach. We will discuss how expert video services can help you achieve your business goals and take your marketing efforts to a whole new level.

1. Professional quality
A professional video producer knows what it takes- and how much it costs- to create a high-quality video. As a business, if you are creating a marketing video, your video may be the first interaction a potential client has with your brand. And since “you never get a second chance to make a first impression”, you want to be sure that your video represents your brand professionally, and is authentic to your values and your brand’s persona. A poorly produced video is more apt to turn off a potential client, and you likely won’t get a second chance to get them back.

2. Tailored content
One of the key benefits of using expert services is the ability to work closely with professionals to create content that is tailored to meet your specific needs. This means that you can have a video that aligns with the message you want to convey and reflects your brand’s personality. The professionals can help you in crafting an appropriate voice-over for your brand and help with other creative aspects such as music, animations, and graphics.

3. Reach your target audience
A company like Picture This Video, (which additionally offers video marketing strategy solutions) can help you create videos that speak directly to your target audience. They can create custom videos that meet your specific targets’ interests, pain points, and preferences. Additionally, they can help you optimize the videos for social media and search engines so that they gain more visibility and reach. By creating videos that specifically connect with your target audience, expert video services can help you build trust and establish a strong relationship with potential customers.

4. Cost-effective
Many people shy away from video marketing because they assume it is expensive. However, professional services are affordable and offer different pricing options to suit your budget. And when you consider the benefits of creating engaging content that helps your brand stand out, you will realize that it is worth the investment. Additionally, you can consider the cost savings that come with outsourcing video production instead of in-house creation that requires resources and a learning curve.

5. Measurable results
When you couple your video production into a more comprehensive marketing campaign or strategy, now you’ve got measurable result. Metrics such as views, engagement, shares, and conversions, provide valuable feedback on what is working and how to adjust your strategies for better results. You can also get access to analytics data to help you refine your marketing approach and make smarter decisions on effective strategies.

Expert video services can help you unlock your potential in video marketing by providing you with high-quality, tailored videos that reach your target audience in a cost-effective way. By partnering with professionals, your business can achieve its goals, boost its brand image, and create a lasting impression with customers. If you are looking to leverage video marketing to take your brand to the next level, contact Picture This Video, We offer professional digital media and video solutions. We know how to market your video to attract customers.

Get in touch with us today
Visit our website to learn more about our video solutions. Email us or call us at 703-280-4200.

Sharon Sobel

Owner, Picture This Video

Sharon Sobel provides a range of services for a wide array of clients, from freelance work to script-to-screen production. We serve production companies and television stations requiring specialized freelance services, as well as businesses and organizations needing help with script-to-screen video marketing and production.

Picture This Video Sharon Sobel During Production

Freelance & Editing Rates according to role

T-shirt that reads: I am an artist. This does not mean I will work for free. I have bills just like you. Thank you for understanding.
  • Role Title

    Up to 5 hours
    Up to 10 hours
  • Associate Producer

  • Videographer – labor only

  • HD Videography w/gear

  • Teleprompter Operator w/gear

  • Remote Recording

    $105 per hour
  • Webcast/Event Producer onsite w/client

  • Webcast/Event Producer from PTV office

  • Terms

    • Mileage: Picture This Video works in the Metro DC area within a 25 mile radius of Fairfax, VA, with no travel fees. Additional mileage is charged at the current IRS rate.
    • Time is charged from arrival on site to departure from site.
      Our rates typically are based on 1/2 day (5 hours) or full days (10 hours).
    • For each hour over 10 in a day, the cost will be time and a half times the hourly rate for that job’s full day rate.
    • Cancellation of a scheduled scripting, videotaping or editing date may incur a kill fee:
      • 24-48 hours notice: $250
      • less than 24 hours notice: $300
      This is in addition to the cost of any rented equipment, and sub-contractors' kill fees.
    • Other rates & services available on request.
    • Invoices are due upon receipt. Deposit may be required.
  • Editing Rates

    Up to 10 hours
  • Logger / Digitizer – external system

    $36 per hour
  • Logger / Digitizer – internal system

    $55 per hour
  • Adobe Premiere editing – external system

    $75 per hour
  • Adobe Premiere editing – internal system

    $95 per hour