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The Truth About Producing Videos For YouTube

Written by

Picture This Video Sharon Sobel
Sharon Sobel

Published on

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Did you know that over 800 MILLION videos have been uploaded on YouTube since its inception? It’s also worth mentioning that approximately 500 hours of content is uploaded on the video streaming platform every minute. In addition, 62% of businesses use YouTube as a channel to showcase marketing videos.
However, looking at YouTube as a means to just share marketing videos is not taking advantage of its ability to engage, teach, and inspire. Also, many myths surround YouTube production, which stifles the outcome.

So, to ensure you follow the right course of action and get the outcome you hoped for, Picture This Video has demystified Youtube video production. Read on to learn more.

1. YouTube is a way for the world to see my videos.

Yes, the world CAN see your videos, but only if they know where to look for them or the YouTube and Google algorithms help.

Think about YouTube as a million-page book, and your name gets featured on page 3,672, about ten lines down. Now, if someone asked you to find your name in it, would you have any clue how to do that?

YouTube content creators must work to get people to find their videos by using compelling thumbnails that inform. It’s also essential to consider Keyword optimization and what search terms might get used to discover video content.

2. I should spend copious hours making my video perfect before I release it.

No, you shouldn’t. It’s more important to get videos released on a consistent schedule rather than making every single one perfect and only releasing six a year.

Keep in mind that YouTube doesn’t consider your production quality to decide whether to boost your video or channel in searchers. It wants to know that you’re serious about putting content out regularly. The Youtube algorithm also wants to know if people find your content more engaging than similar content.

If the answer is yes to both, YouTube will recommend your content. Remember that 90% of YouTube views come from videos that YouTube recommends. On the flip side, it means that only 10% of YouTube views are organic (meaning, you’ve listed the URL for the video somewhere, and maybe/maybe not, someone has shared it with others).

3. I can count on YouTube to share my videos, as the production value is high.

Not really. Until YouTube comes up with a business model where you can pay them to share your video, YOU’LL HAVE TO DO THE WORK YOURSELF.

Therefore, you should make sure your thumbnails look great. It also means ensuring your keywords are optimized (use a tool like TubeBuddy to get it right). These elements are way more important than the production value of your video.

Again, think about YouTube as a giant book. You read the book jacket to decide if you will open it. For example, the description and the art on the jacket are what you inspect before opening the book. So don’t underestimate investing time and care into thumbnails and keywords. It’s almost more important than your script.

4. People will choose to watch my video if it looks good, even if someone else’s content is more compelling, but the production value is lower.

It’s more important to create compelling content rather than worry if your lighting or background is perfect.

Get in touch with us today!

For more information on YouTube production, reach out to Picture This Video. We are Video Producers serving Northern Virginia and the Metro DC area. We are committed to rendering quality videography services.

Our services include video production, video marketing, and post-production. We also offer freelance teleprompter solutions to our clients. We serve clients across Fairfax, Arlington, Alexandria, Manassas, Virginia, Washington D.C., Northern Virginia, Washington Metropolitan Area, and the surrounding areas.

To learn more about our services, please visit our website here or contact us by calling (703) 280-4200.

Sharon Sobel

Owner, Picture This Video

Sharon Sobel provides a range of services for a wide array of clients, from freelance work to script-to-screen production. We serve production companies and television stations requiring specialized freelance services, as well as businesses and organizations needing help with script-to-screen video marketing and production.

Picture This Video Sharon Sobel During Production

Freelance & Editing Rates according to role

T-shirt that reads: I am an artist. This does not mean I will work for free. I have bills just like you. Thank you for understanding.
  • Role Title

    Up to 5 hours
    Up to 10 hours
  • Associate Producer

    $260
    $380
  • Videographer – labor only

    $395
    $595
  • HD Videography w/gear

    $790
    $1125
  • Teleprompter Operator w/gear

    $445
    $595
  • Remote Recording

    $105 per hour
    N/A
  • Webcast/Event Producer onsite w/client

    $595
    $950
  • Webcast/Event Producer from PTV office

    $495
    N/A
  • Terms

    • Mileage: Picture This Video works in the Metro DC area within a 25 mile radius of Fairfax, VA, with no travel fees. Additional mileage is charged at the current IRS rate.
    • Time is charged from arrival on site to departure from site.
      Our rates typically are based on 1/2 day (5 hours) or full days (10 hours).
    • For each hour over 10 in a day, the cost will be time and a half times the hourly rate for that job’s full day rate.
    • Cancellation of a scheduled scripting, videotaping or editing date may incur a kill fee:
      • 24-48 hours notice: $250
      • less than 24 hours notice: $300
      This is in addition to the cost of any rented equipment, and sub-contractors' kill fees.
    • Other rates & services available on request.
    • Invoices are due upon receipt. Deposit may be required.
  • Editing Rates

    Up to 10 hours
  • Logger / Digitizer – external system

    $36 per hour
  • Logger / Digitizer – internal system

    $55 per hour
  • Adobe Premiere editing – external system

    $75 per hour
  • Adobe Premiere editing – internal system

    $95 per hour