Next Livestream June 18 -- Infomercials Aren’t the Answer: Unlocking Video's Potential in Marketing

Busted! Don’t Believe These Video Marketing Myths!

Written by

Picture This Video Sharon Sobel
Sharon Sobel

Published on

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Video marketing is the new giant in the marketing world, which has been at the forefront for quite some time now and will remain here for many years. It has gained popularity in the recent past owing to its characteristic of being consumed easily.
Anyone trying their hands at the video content for the first time is bound to come across much confusion. It is best to avoid the noise and myths that discourage you from trying out this form of marketing.

To help you steer clear of these misconceptions, Picture This Video has debunked some of the most widely believed myths about video marketing.

Myth 1: Video content is an expensive format
It can be expensive, but if our clients do not want it doesn’t have to be. Today’s audiences appreciate authenticity over production value, particularly from businesses! We prefer to find out our clients’ goals from video marketing, where their target audience lies, and what kind of content will catch their attention. We’d rather make a targeted video for your specific audience than just make a costly video that doesn’t connect with the people you need it to connect with. If you don’t have a lot of money to spend, talk to us anyway, as we can help you at least come up with some creative ideas for content that you can shoot on your own and save on your expenses.

Myth 2: Businesses hardly ever use video, except for commercial production
Picture This Video has worked with many businesses in the past 20 years, and we can count the number of “commercials” we’ve made on the one hand. In 2019, video content was the topmost form of media used in content strategy, even more than blogs and infographics. So maybe your business isn’t using video, but you can bet your competitors are. Your customers are curious about how things work behind the scenes or would love to see how your conference activities drive your future innovations. Bring them into your world through video and connect with them to build a stronger relationship.

Myth 3: Video content cannot be repurposed
This is false, as you need to know how to repurpose the video content. You can embed it into your next newsletter as it will help boost click-through rates for landing pages. You can also use it to personally describe your landing page offer and tell folks how it will help them. It encourages sharing on social media, and we can make social media videos for you! It is generally the case that people spend more time on a webpage with video than they do without it.

If you’re looking to steer clear of these myths, reach out to Picture This Video as the leading business event producer serving Northern Virginia and the Metro DC area.

We offer video production, video marketing, post-production, freelance teleprompter services, and more. With over 20 years of experience, we are a woman-owned small business, based in the Washington DC metro area. We serve clients across Fairfax, Arlington, Alexandria, Manassas, Virginia, Washington D.C., Northern Virginia, Washington Metropolitan Area (Metro DC area), and the surrounding areas.

For a complete list of our products and services, please click here. If you have any questions about Picture This Video, we’d love to hear from you. For more information, please call us at (703) 280-4200.

Sharon Sobel

Owner, Picture This Video

Sharon Sobel provides a range of services for a wide array of clients, from freelance work to script-to-screen production. We serve production companies and television stations requiring specialized freelance services, as well as businesses and organizations needing help with script-to-screen video marketing and production.

Picture This Video Sharon Sobel During Production

Freelance & Editing Rates according to role

T-shirt that reads: I am an artist. This does not mean I will work for free. I have bills just like you. Thank you for understanding.
  • Role Title

    Up to 5 hours
    Up to 10 hours
  • Associate Producer

  • Videographer – labor only

  • HD Videography w/gear

  • Teleprompter Operator w/gear

  • Remote Recording

    $105 per hour
  • Webcast/Event Producer onsite w/client

  • Webcast/Event Producer from PTV office

  • Terms

    • Mileage: Picture This Video works in the Metro DC area within a 25 mile radius of Fairfax, VA, with no travel fees. Additional mileage is charged at the current IRS rate.
    • Time is charged from arrival on site to departure from site.
      Our rates typically are based on 1/2 day (5 hours) or full days (10 hours).
    • For each hour over 10 in a day, the cost will be time and a half times the hourly rate for that job’s full day rate.
    • Cancellation of a scheduled scripting, videotaping or editing date may incur a kill fee:
      • 24-48 hours notice: $250
      • less than 24 hours notice: $300
      This is in addition to the cost of any rented equipment, and sub-contractors' kill fees.
    • Other rates & services available on request.
    • Invoices are due upon receipt. Deposit may be required.
  • Editing Rates

    Up to 10 hours
  • Logger / Digitizer – external system

    $36 per hour
  • Logger / Digitizer – internal system

    $55 per hour
  • Adobe Premiere editing – external system

    $75 per hour
  • Adobe Premiere editing – internal system

    $95 per hour