{"id":1448,"date":"2024-02-25T17:07:32","date_gmt":"2024-02-25T22:07:32","guid":{"rendered":"https:\/\/www.picturethisvideo.net\/?p=1448"},"modified":"2024-03-01T17:11:06","modified_gmt":"2024-03-01T22:11:06","slug":"responsible-for-a-video-production-budget-top-notch-ways-to-spend-it","status":"publish","type":"post","link":"https:\/\/www.picturethisvideo.net\/responsible-for-a-video-production-budget-top-notch-ways-to-spend-it\/","title":{"rendered":"Responsible for a Video Production Budget? Top Notch Ways to Spend It."},"content":{"rendered":"\n<p>Whether you\u2019ve got a video production budget for a specific project, or for the year, there\u2019s efficient considerations you may want to make as you plan how to spend it best. Let\u2019s divide them by scenario.<\/p>\n\n\n\n<div class=\"wp-block-group blog-callout--purple is-vertical is-layout-flex wp-container-core-group-is-layout-1 wp-block-group-is-layout-flex\">\n<p class=\"slub\"><strong>Key:<\/strong><\/p>\n\n\n\n<p class=\"wp-container-content-1\"><strong>$<\/strong> &#8211; in the hundreds of dollars, per day<\/p>\n\n\n\n<p><strong>$$<\/strong> &#8211; $800-$1500, per day<\/p>\n\n\n\n<p><strong>$$$<\/strong> &#8211; $1500+ , per day<\/p>\n<\/div>\n\n\n\n<p>Let\u2019s first look at a budget for a specific project.\u00a0 Project costs are affected by several factors that can make a project cheaper or more expensive.\u00a0\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Videography choices<\/strong><\/h2>\n\n\n\n<ul>\n<li>Do you need a studio ($$$) or can you shoot on-location? If you can shoot on-location, you need to be able to ensure quiet during the shooting periods.&nbsp; You may need to factor in a location fee, too.&nbsp;<\/li>\n\n\n\n<li>Are you looking for a specific feel or look in the footage, like an out-of-focus background? This may require specific cameras ($$$), or if you\u2019re looking for something more gritty, you may be able to shoot with a mobile phone! Depending on how high-end of a look you\u2019re going for, you may need to hire lighting professionals depending on the desired look and lighting conditions at the location ($$).&nbsp; Just make sure you\u2019ve got a professional sound recordist ($$) if the audio in the scene is to be captured as primary audio.<\/li>\n\n\n\n<li>Is a teleprompter needed ($)?&nbsp; Unless there\u2019s three sentences or less, we never recommend that non-professional talent try to memorize lines that are being read to camera. You\u2019ll spend more time in retakes than you would have spent on the shoot if you\u2019d just hired a teleprompter operator and their equipment.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Scripting<\/strong> ($-$$$)<\/h2>\n\n\n\n<ul>\n<li>If your script is technical, a professional script writer will be able to tailor your message and adjust the tone of voice to connect with the audience.<\/li>\n\n\n\n<li>If you want to bring more than just information and data out on the screen, you need a scriptwriter. Otherwise, make a powerpoint.<\/li>\n\n\n\n<li>A good script will not only provide the narration, it will provide the visuals as well.\u00a0 A two-column script will allow the reader to \u201cpicture this video\u201d by seeing what visuals were in mind for that particular part of the audio.<\/li>\n<\/ul>\n\n\n\n<p>Here&#8217;s a quick example of a simplified script. As you can imagine, this can get pretty lengthy depending on your content and length: <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1029\" height=\"842\" src=\"https:\/\/www.picturethisvideo.net\/wp-content\/uploads\/2024\/03\/Production-Budget_scripting.png\" alt=\"Production Budget Scripting\" class=\"wp-image-1481\" srcset=\"https:\/\/www.picturethisvideo.net\/wp-content\/uploads\/2024\/03\/Production-Budget_scripting.png 1029w, https:\/\/www.picturethisvideo.net\/wp-content\/uploads\/2024\/03\/Production-Budget_scripting-300x245.png 300w, https:\/\/www.picturethisvideo.net\/wp-content\/uploads\/2024\/03\/Production-Budget_scripting-1024x838.png 1024w, https:\/\/www.picturethisvideo.net\/wp-content\/uploads\/2024\/03\/Production-Budget_scripting-768x628.png 768w\" sizes=\"(max-width: 1029px) 100vw, 1029px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Editing<\/strong> ($$-$$$)<\/h2>\n\n\n\n<ul>\n<li>The best way to save money on editing is by having a finalized script in hand.&nbsp; The editor will refer to the script to know exactly what was in mind, so that revisions (ideally) are minor.<\/li>\n\n\n\n<li>One rule of thumb may be one hour of editing for every minute of finished video. This isn\u2019t ALWAYS the case, particularly if there are a lot of effects, or if there are motion graphics ($$) to be included. And we typically add \u2153 of the editing budget extra to cover revisions. We allow up to two rounds of revisions in our proposals.<\/li>\n<\/ul>\n\n\n\n<p>By the way, if you&#8217;re curious about letting someone else handle the editing and post-production, you can <a href=\"https:\/\/www.picturethisvideo.net\/creative-services\/post-production\/\">learn more about our post-production services here<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>So, now let\u2019s assume this one project is just part of several video projects needed in a year. <strong>How can your money be spent most efficiently?<\/strong><\/p>\n\n\n\n<ul>\n<li>Make a list of what projects you want to get done throughout the year.&nbsp; When will they need to be done?&nbsp; Which ones need shoots, and which ones are just editing projects? Are there social media videos that can be done without the need for the video production company?<\/li>\n\n\n\n<li>From your list, are there items that can be repurposed or re-edited for other audiences or purposes? Identify those sooner, rather than later.<\/li>\n\n\n\n<li>Make sure that your shoots all use the same videographer and camera to ensure a similar style and ease of mixing footage from various shoots.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>Use shoot days to capture footage, not just for the primary project, but if it makes sense, additional footage that might be needed for projects down the road.&nbsp; Video crews generally work in half day or full day rates.&nbsp; If you\u2019re booking a crew for a full day because you don\u2019t think you can get what you need within 5 hours, then what can you get in 10 hours? Additional footage at the location (b-roll: general footage to support narration)?&nbsp; An interview or two with others for upcoming projects?&nbsp; It\u2019s smarter to work with a crew for a 10 hour day than to book three half-days because you weren\u2019t organized enough to get what you needed on the initial shoot day.&nbsp;&nbsp;<\/li>\n\n\n\n<li>If you have a CEO, or someone who has limited time, try to get as much recorded with them as you can, in the time you have them, particularly if you have a teleprompter booked. Teleprompter operators are booked by how long they are working, not by how many scripts they run. If anyone has teleprompter material to read, they should be booked in the session where there\u2019s a teleprompter.&nbsp; The same goes for studio bookings and hair\/makeup artists. Studios and hair\/makeup ($$) are expensive, and you don\u2019t want to book them without knowing you can use them to their fullest potential.<\/li>\n\n\n\n<li>Let your video producer ($$) know about what media assets you already have, and give them access.&nbsp; The more you can provide, the less needs to be shot (unless the footage won\u2019t match, or needs updating, etc).&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Of course, these are not the only costs to consider, but they\u2019re the big ones, and most common.&nbsp; As they say, \u201cyour experience may vary\u201d.&nbsp;&nbsp;<\/p>\n\n\n\n<p>We work with clients on a per project basis, but also have clients who allow us to produce a number of projects under one annual cost. <a href=\"https:\/\/www.picturethisvideo.net\/creative-services\/video-production\/\">Learn more and contact us<\/a> for either situation you find yourself in!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether you\u2019ve got a video production budget for a specific project, or for the year, there\u2019s efficient considerations you may want to make as you plan how to spend it best. Let\u2019s divide them by scenario. Key: $ &#8211; in the hundreds of dollars, per day $$ &#8211; $800-$1500, per day $$$ &#8211; $1500+ , [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1487,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[],"meta_box":[],"_links":{"self":[{"href":"https:\/\/www.picturethisvideo.net\/wp-json\/wp\/v2\/posts\/1448"}],"collection":[{"href":"https:\/\/www.picturethisvideo.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.picturethisvideo.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.picturethisvideo.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.picturethisvideo.net\/wp-json\/wp\/v2\/comments?post=1448"}],"version-history":[{"count":19,"href":"https:\/\/www.picturethisvideo.net\/wp-json\/wp\/v2\/posts\/1448\/revisions"}],"predecessor-version":[{"id":1489,"href":"https:\/\/www.picturethisvideo.net\/wp-json\/wp\/v2\/posts\/1448\/revisions\/1489"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.picturethisvideo.net\/wp-json\/wp\/v2\/media\/1487"}],"wp:attachment":[{"href":"https:\/\/www.picturethisvideo.net\/wp-json\/wp\/v2\/media?parent=1448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.picturethisvideo.net\/wp-json\/wp\/v2\/categories?post=1448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.picturethisvideo.net\/wp-json\/wp\/v2\/tags?post=1448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}