Reality<\/strong>: Engagement Metrics Are the True VIPs<\/p>\n\n\n\nSure, going viral sounds like a party, but the real VIPs are engagement metrics- meaning, how- and how many- people are interacting with your video? Likes, shares, comments \u2013 these are the A-listers of video success. It’s like having an intimate gathering where everyone knows each other and is genuinely interested, rather than a massive but disinterested crowd. This also means sometimes you\u2019ll find more success on YouTube than on a social media platform where your audience can scroll on by.<\/p>\n\n\n\n
<\/p>\n\n\n\n
Expectation<\/strong>: One-Size-Fits-All Content
Reality<\/strong>: Your Audience Deserves a Custom Wardrobe<\/p>\n\n\n\nNot everyone rocks the same fashion style, right? Well, your audience is in different places, too\u2014-in the buyer\u2019s journey, that is! One of the key components of a successful (video) marketing campaign is having different videos for different audiences, depending on how they know you, and what you want them to know next. <\/p>\n\n\n\n
Don\u2019t make a video that:<\/p>\n\n\n\n
\n- Introduces your business, <\/li>\n\n\n\n
- Tells the audience everything you do\/produce, and why you\u2019re different <\/li>\n\n\n\n
- Finally tells them who else loves this product\/service and how they can buy it. <\/li>\n<\/ol>\n\n\n\n
People have to \u201cknow, like and trust\u201d you before they will buy. Make a video so they know you, another video so they like you, and a third video that allows them to trust you enough to buy what you\u2019re selling.<\/strong><\/p>\n\n\n\n<\/p>\n\n\n\n
Expectation<\/strong>: Video Marketing Replaces Other Strategies
Reality<\/strong>: It’s the Avengers, Not a Solo Act<\/p>\n\n\n\nThinking video marketing is the superhero that replaces all other strategies? Hold your horses, Batman! It’s more like the Avengers working together. Video plays a crucial role, but it’s part of a dynamic team that includes written content, social media, good website content, and other superheroes. In other words, it\u2019s just another tool in the marketing toolbox. You need other tools, too!<\/p>\n\n\n\n
Video marketing may be unpredictable, but a good campaign will be memorable, authentic, targeted, and engaging. Hitting those marks can\u2019t help but bring success! So, set sail with authenticity, engage like a rockstar, tailor your content wardrobe, and let your marketing strategy be an ensemble cast of awesomeness.<\/p>\n","protected":false},"excerpt":{"rendered":"
Welcome to the wild world of video marketing, where promises are grand, and expectations are high. Imagine it like setting sail on a ship of dreams, but we need to be real\u2014there are a few unexpected waves to ride. So, buckle up, because you’re about to explore the high seas of video marketing and uncover […]<\/p>\n","protected":false},"author":2,"featured_media":1343,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[],"meta_box":[],"_links":{"self":[{"href":"https:\/\/www.picturethisvideo.net\/wp-json\/wp\/v2\/posts\/1326"}],"collection":[{"href":"https:\/\/www.picturethisvideo.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.picturethisvideo.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.picturethisvideo.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.picturethisvideo.net\/wp-json\/wp\/v2\/comments?post=1326"}],"version-history":[{"count":12,"href":"https:\/\/www.picturethisvideo.net\/wp-json\/wp\/v2\/posts\/1326\/revisions"}],"predecessor-version":[{"id":1350,"href":"https:\/\/www.picturethisvideo.net\/wp-json\/wp\/v2\/posts\/1326\/revisions\/1350"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.picturethisvideo.net\/wp-json\/wp\/v2\/media\/1343"}],"wp:attachment":[{"href":"https:\/\/www.picturethisvideo.net\/wp-json\/wp\/v2\/media?parent=1326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.picturethisvideo.net\/wp-json\/wp\/v2\/categories?post=1326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.picturethisvideo.net\/wp-json\/wp\/v2\/tags?post=1326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}