Video marketing is the new giant in the marketing world, which has been at the forefront for quite some time now and will remain here for many years. It has gained popularity in the recent past owing to its characteristic of being consumed easily.

"For its 2022 Social Media Trends survey, Hootsuite asked businesses what activities they engage in to sell products and services. Their list of choices included influencer promotions, shoppable social posts, user-generated content and more. Short-form videos took the top spot with 39.4% of respondents saying they use them. Social ads were the only other option that over 30% of respondents chose. Joining that list was live stream product/service tutorials at 26%. HubSpot reported similar findings in its 2022 Marketing Industry Trends report. And when marketers were asked what trends they would be leveraging for the first time in 2022, 29% said short-form video content, and 22% said live streaming video. As more and more people get on board with video, you don’t want to be left behind.” Forbes, Jan 28, 2022, “In 2022, Video is Where we all Need to Be” online article

Hiring a production company should be looked at like hiring a construction company-they have your vision in mind, and it's their job to execute it on time, on budget, and delivering the video you've discussed and envisioned.  Each step of production requires considerations of "who's doing what", and "when" and it's a good idea to consider these at the very beginning so expectations and responsibilities are clear.

Thanks for stopping by our blog. If you’re looking for more information about Picture This Video, you’ve come to the right place.

We are delighted to announce the launch of our new website!